About SM Diamonds
For over 40 years, SM Diamonds has been Atlanta's trusted destination for buying and selling fine jewelry, diamonds, and gold.
Our Story
Founded in 1980, SM Diamonds began as a small family-owned jewelry store in Decatur, Georgia. What started as a passion for fine jewelry and gemstones has grown into one of Atlanta's most trusted names in jewelry buying and selling.
Over four decades, we've built our reputation on honesty, transparency, and fair pricing. We treat every customer like family, whether they're selling a single gold ring or an entire estate collection.
Today, we're proud to serve thousands of satisfied customers throughout the Atlanta metro area, backed by over 360 five-star reviews and a legacy of trust that spans generations.
Our Values
These principles have guided us for over 40 years and continue to shape every interaction we have.
Trust
We've earned our reputation through decades of honest, transparent dealings.
Expertise
Our certified gemologists bring decades of experience to every appraisal.
Family
We're a family business that treats every customer like part of our family.
Community
Proud to serve the Atlanta community for over four decades.
Experience the SM Diamonds Difference
Visit our Decatur showroom and discover why Atlanta has trusted us for over 40 years.